Last reviewed: March 2026

Cookies Policy

This cookies policy explains what cookies are, how premiumbetting.co.uk uses them, the types of cookies we employ and how you can manage your cookie preferences. This policy should be read alongside our privacy policy, which provides further details on how we handle your personal data.

What Are Cookies

Cookies are small text files that are placed on your computer, tablet or mobile device when you visit a website. They are widely used across the internet to make websites function more efficiently, improve the user experience and provide information to website operators.

Cookies can be either "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser and are activated each time you revisit the website that created them. Session cookies are temporary and are deleted automatically when you close your browser. Both types serve different purposes and are used to enhance your browsing experience.

Cookies do not contain personally identifiable information such as your name or email address unless you have voluntarily provided this information to the website. They cannot access other data on your device, install software or carry viruses.

Cookies We Use

premiumbetting.co.uk uses a limited number of cookies to ensure the site functions correctly and to help us understand how visitors interact with our content. The cookies we use fall into the following categories:

Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as page navigation, secure access and remembering your cookie consent preferences. Without these cookies, the website cannot function properly. Essential cookies do not collect any personal data and cannot be disabled without affecting your use of the site.

Analytics Cookies

We use analytics cookies to collect anonymised data about how visitors use our website, including which pages are visited most frequently, how long visitors spend on each page and how they navigate between pages. This information helps us improve the structure, content and performance of premiumbetting.co.uk. Analytics data is processed in aggregate form and does not identify individual visitors.

We use Google Analytics to provide these insights. Google Analytics sets cookies that collect information about your browsing behaviour, including your IP address (which is anonymised before storage), browser type, operating system, referring URL and pages visited. You can learn more about how Google uses data at policies.google.com/privacy.

Functional Cookies

Functional cookies enable enhanced features and personalisation, such as remembering your preferences when you return to the site. These cookies are not essential for the website to function but they improve your experience by providing a more tailored and convenient visit. If you disable functional cookies, some features may not work as intended.

Third-Party Cookies

When you click on an affiliate link on premiumbetting.co.uk and visit a third-party betting operator's website, that operator may set their own cookies on your device. These third-party cookies are governed by the privacy and cookie policies of the respective operator, not by premiumbetting.co.uk.

Affiliate tracking cookies are used to record that you visited a betting operator's website via premiumbetting.co.uk. This allows us to receive commission when you register an account or place a qualifying bet. Affiliate tracking cookies do not contain personally identifiable information and are typically set with an expiry period of 30 to 90 days.

We do not control the cookies set by third-party websites and encourage you to review the cookie policies of any external site you visit. The main third-party services that may set cookies through our site include Google Analytics, affiliate tracking networks and social media platforms where share functionality is provided.

Managing Cookies

You have full control over the cookies stored on your device. Most web browsers allow you to manage cookies through their settings. You can choose to block all cookies, accept only first-party cookies, delete cookies when you close your browser or receive a notification before a cookie is set.

To manage cookies in your browser, follow the instructions for your specific browser:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Apple Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Please be aware that blocking or deleting cookies may affect the functionality of this website and other sites you visit. Some features may not work correctly or may become unavailable if cookies are disabled.

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on, which prevents your data from being collected by Google Analytics on any website you visit.

Changes to This Cookies Policy

We may update this cookies policy from time to time to reflect changes in the cookies we use, updates to our technology or changes in applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.

If you have any questions about this cookies policy, please contact us.