Privacy Policy

This privacy policy explains how premiumbetting.co.uk collects, uses, stores and protects your personal data when you visit our website. We are committed to safeguarding your privacy and ensuring that your personal information is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you acknowledge that you have read and understood this privacy policy. If you do not agree with any part of this policy, please discontinue your use of the site.

Who We Are

premiumbetting.co.uk is an affiliate comparison website that provides independent reviews and information about UKGC-licensed betting sites. We do not operate any gambling services, accept bets or process gambling transactions. Our website earns revenue through affiliate partnerships with licensed betting operators. When you click an affiliate link on our site and subsequently register or place a bet with that operator, we may receive a commission at no additional cost to you.

Data We Collect

We may collect and process the following categories of personal data:

• Contact information: If you contact us via our contact form or email, we collect your name, email address and any information you include in your message.
• Usage data: We automatically collect information about how you interact with our website, including your IP address, browser type, operating system, referring URL, pages visited, time spent on pages and click patterns.
• Cookie data: We use cookies and similar tracking technologies to collect data about your browsing behaviour. Full details are available in our cookies policy.
• Device information: We collect information about the device you use to access our website, including device type, screen resolution and language settings.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data or biometric data. We do not knowingly collect personal data from children under the age of 18.

How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to enquiries: If you contact us, we use your contact details to respond to your message and provide any assistance you have requested.
• To improve our website: We analyse usage data to understand how visitors interact with our site, enabling us to improve content, navigation and overall user experience.
• To ensure security: We use technical data to protect our website against malicious activity, detect fraud and maintain the integrity of our systems.
• To comply with legal obligations: We may process your data where necessary to comply with applicable laws, regulations or legal proceedings.

We process your personal data on the following legal bases under UK GDPR: legitimate interests (website improvement and security), consent (cookies and marketing communications) and legal obligation (compliance with applicable laws).

Cookies

Our website uses cookies to enhance your browsing experience, analyse site traffic and understand visitor behaviour. Cookies are small text files stored on your device when you visit a website. We use both first-party cookies (set by premiumbetting.co.uk) and third-party cookies (set by our analytics and advertising partners).

For comprehensive information about the cookies we use, how they work and how to manage your cookie preferences, please refer to our dedicated cookies policy.

Third-Party Links

Our website contains links to third-party websites, including those of UKGC-licensed betting operators. These links are provided for your convenience and information. We do not control the content, privacy practices or security of third-party websites. When you click a link to an external site, you leave premiumbetting.co.uk and become subject to the privacy policy of that third-party site.

We encourage you to read the privacy policy of every website you visit, particularly when you are providing personal data or creating an account. premiumbetting.co.uk is not responsible for the privacy practices or content of any linked third-party website.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Contact form submissions are retained for a period of twelve months from the date of submission, after which they are permanently deleted. Analytics data is retained in aggregated, anonymised form and is not linked to identifiable individuals after the initial processing period.

If you request deletion of your personal data, we will comply with your request within one calendar month, unless there is a lawful reason to retain the data for a longer period.

Your Rights Under GDPR

Under the UK General Data Protection Regulation, you have the following rights in relation to your personal data:

• Right of access: You have the right to request a copy of the personal data we hold about you.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data.
• Right to erasure: You have the right to request deletion of your personal data where there is no compelling reason for its continued processing.
• Right to restrict processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format.
• Right to object: You have the right to object to the processing of your personal data where we rely on legitimate interests as our legal basis.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one calendar month. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Contact

If you have any questions about this privacy policy, wish to exercise your data protection rights or have concerns about how your personal data is being processed, please contact us at:

We aim to respond to all enquiries within 48 hours during normal business days.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements or regulatory guidance. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

Continued use of premiumbetting.co.uk after changes to this privacy policy constitutes your acceptance of the updated terms.